Sky News Arabia Marketing Stunt in Vox Cinemas

As you drive by SZR, you might have noticed some of the columns of Dubai metro's red line branded with Arabic letters. Those letters combined spell out Sky News Arabia's slogan 'Al Aan Wa Min Kol Makan' which literally means 'Right Now, and From Everywhere'.

Image Credit: Jazarah.net

What you might not have been aware of is this hilarious cinema stunt that Sky News Arabia also did as part of their marketing campaign of their slogan a few months ago in one of the Vox's screens. Watch how the news anchor surprises the audience with a news bulletin right before the start of the movie (English subtitles available). The reaction of the movie-goers is EPIC! Enjoy!